Wednesday, October 07, 2009
My opinion remains unchanged. Customers dislike loosing control of their personal information, yet appreciate customization services. If we communicate our responsibility to protect their information, they will appreciate the benefits we serve and their purchases and activity will speak that message.
As marketers, we must treat customer information tenderly and honorably while using buying behavior and click-throughs to target content. It’s a service first and foremost. But we also benefit from it.
Image source: eMarketer
Monday, July 13, 2009
I've had it for three days now. Spent a few hours working on getting it up to speed. It's an awesome phone and I'm glad I have it. I certainly recommend it.
Check out Sprint's website for the Palm Pre for a fancy presentation. The phone goes a little slower than the presentation. Sometimes quite slow. But I found based on several videos on YouTube that the phone is faster with most things compared to the iPhone 3G and a few things on the iPhone 3Gs.My top issues with it are:
- When typing and wanting to change a word earlier in a sentence or paragraph, it's EXTREMELY hard to put your cursor at the right point. I talked with tech support today and the engineers are aware of this and are thinking through ways to offer a solution in future software updates.
- Battery life is really short. Definitely not better than the iPhone. Probably worse. I certainly have to charge each day. If I have a couple long conversations, I have to charge even earlier in the day. There are some extended batteries one can buy, however--unlike with the iPhone.
- BlueTooth goes off if it's not connected to a device. Just talked with tech support on this one as well. Even if you switch it on within the phone, if you don't have something connected to it soon thereafter, it will disengage. Then if a Bluetooth device comes close to it, the device won't recognize the Pre until the Bluetooth application is started.
- It isn't a problem yet, but plugging in the charging cable will get on my nerves. It has a flap covering the port and it's really hard to get off. They offer a charger that doesn't require you to connect anything to the phone (Touchstone). Cool, yes. Expensive, definitely. However, I found a site out there that offers it for $50.
Problems Importing Info from Old Phone.
Contacts and Calendar. I had trouble getting information from my Outlook. It's connected via Microsoft Exchange with my company. The Pre is supposed to have that ability, but it depends on how a company setup their Exchange system. Due to the immediate complexity, I used Google's services for contacts and calendar. I exported my contacts via CSV and imported to my Google account. I then downloaded Google's calendar sync program for Outlook. So, the calendar stays relatively up-to-date, but my contacts will get out of date eventually. I'm still working with my I.T. department on an Exchange solution.Memos and Word Docs. I have not transferred over my memos (if possible) and my Word documents. The latter shouldn't be hard, but I may have to let go of all my memos. If you have a non-MSExchange version of Outlook, transferring everything to your Pre is really easy for free. They offer a DTA program. But it only transfers the information once. It's not a sync program. You'll have to buy a third party app to continue doing that. However, if you use Google services for calendar, contacts, etc, it stays up-t0-date on the phone pretty effortlessly.
Other than those things, I'm impressed with the phone. As I understand it talking with other iPhone users, moving data to the iPhone wouldn't have been easier. I certainly recommend the phone. It's worth going to a store and playing with it.